Learn to Homebrew Day Event Planning Guide

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If you’re planning to host your own event for Learn to Homebrew Day on November 2, 2019, be sure to follow this guide to for tips on how to make it a success.

Plan to brew on Learn to Homebrew Day

  • Register your AHA Learn to Homebrew Day event on HomebrewersAssociation.org.
  • Post your event on well-known craft beer websites and blogs in your area, and local tourism event calendars.
  • Post the event date and info on your own website, and use the AHA’s provided social media images to regularly post about the event.
  • Designate brew leaders and recruit fellow organizers to help you plan the event.
  • Identify a location with brewing stations for your event.
  • Connect with your local brewing community and invite them to be involved.
  • If your organization/business is willing, we encourage you to plan your LTHD with a charitable aspect to it. Partner with a local food pantry or housing shelter to host your brew day as a canned food drive, or a coat drive, etc.


  • Order complimentary copies Go Brew Yourself; an educational pamphlet from the AHA designed to introduce new people to the hobby in a fun, and easy way.
  • Set up a meeting with confirmed participants & fellow organizers. Determine who is responsible for outreach, promotion, ingredients, brewing, food, etc.
  • Post the editable AHA Learn to Homebrew Day Poster in beer-centric places around town (homebrew shops, brewpubs, breweries, bars, grocery stores, liquor store, etc).
  • Send a save-the-date reminder to your email contacts and your local homebrew clubs. Tell them what the plan is for the big event and invite them to bring their friends.


  • Promote your own AHA Learn to Homebrew Day recipe, with a shopping list, so that brewers can plan ahead.
  • Send a second message to your email contacts reminding them to participate.
  • Highlight any updates or fun plans on social media to reinforce your email reminder.
  • Send the Learn to Homebrew Day editable press release to local news outlets on the AHA-provided list of media contacts to promote your LTHD event.
  • Confirm that all brewing equipment and ingredients are ready to go.
  • Ensure the information on your website is up to date.

Week of  Learn to Homebrew Day

  • Final event reminders on social media using hashtag #LearnToHomebrewDay.
  • Follow up with local media via phone or email and invite their coverage of your event again.

After Learn to Homebrew Day

  • Thank everyone for coming and tell them to save the date for November 7, 2020!
  • Send us pictures of your event. We might use them on the AHA website or in Zymurgy!