Learn to Homebrew Day Event Planning Guide

If you’re planning to host your own event for Learn to Homebrew Day on November 3, 2018, be sure to follow this guide to for tips on how to make it a success.

Plan to brew on Learn to Homebrew Day

  • Register your AHA Learn to Homebrew Day event on HomebrewersAssociation.org.
  • Post your event on well-known craft beer websites and blogs in your area, and local tourism event calendars.
  • Post the event date and info on your own website, and use the AHA’s provided social media images to create a Facebook event, and regularly post about the event.
  • Designate brew leaders and recruit fellow organizers to help you plan the event.
  • Identify a location with brewing stations for your event.
  • Connect with your local brewing community and invite them to be involved.
  • If your organization/business is willing, we encourage you to plan your LTHD with a charitable aspect to it. Partner with a local food pantry or housing shelter to host your brew day as a canned food drive, or a coat drive, etc.

September

  • Order complimentary copies Go Brew Yourself; an educational pamphlet from the AHA designed to introduce new people to the hobby in a fun, and easy way.
  • Set up a meeting with confirmed participants & fellow organizers. Determine who is responsible for outreach, promotion, ingredients, brewing, food, etc.
  • Post the editable AHA Learn to Homebrew Day Poster in beer-centric places around town (homebrew shops, brewpubs, breweries, bars, grocery stores, liquor store, etc).
  • Send a save-the-date reminder to your email contacts and your local homebrew clubs. Tell them what the plan is for the big event and invite them to bring their friends.

October

  • Promote your own AHA Learn to Homebrew Day recipe, with shopping list, so that brewers can plan ahead.
  • Send a second message to your email contacts reminding them to participate.
  • Highlight any updates or fun plans on social media to reinforce your email reminder.
  • Send the editable press release (coming in October) to local news outlets on the AHA-provided list of media contacts to promote your LTHD event.
  • Confirm that all brewing equipment and ingredients are ready to go.
  • Ensure the information on your website is up to date.

Week of  Learn to Homebrew Day

  • Final event reminders on social media using hashtag #LearnToHomebrewDay.
  • Follow up with local media via phone or email and invite their coverage of your event again.

After Learn to Homebrew Day

  • Thank everyone for coming and tell them to save the date for November 2, 2019!
  • Send us pictures of your event. We might use them on the AHA website or in Zymurgy!
Homebrewers Association
Homebrewers Association

 
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