AHA Announces New Logo

The American Homebrewers Association (AHA) is excited to present a new logo to represent the organization. The AHA's most recent logo was more than a decade old, and the time was right to freshen up the look and feel to reflect the fun and passion for homebrewing found in the AHA membership and the hobby as a whole.

The new logo incorporates several graphic elements that represent the fundamentals of the hobby, including a hop cone, a barley stalk and a tall glass of beer, on a circular background that evokes the shape of a bottle cap. AHA Director Gary Glass explains the design process: "It wasn't easy, and the AHA staff and our graphic design team took the redesign seriously. We're thrilled with this new visual representation of the AHA, our members and the broader homebrewing community."

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COMMENTS

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Greg Tomei 08.15.11

I like the new look. It would be interesting to see the complete evolution of the various logos and identities that the AHA has been through over the years. Perhaps here on the Web site or even Zymurgy. Greg

Christopher Pickett 08.15.11

I'm with you, Greg. That would be pretty awesome to see.

Brenton MacAloney 08.17.11

I love the logo and think it would look real sharp on the back of a t-shirt. Planning on making any?

Brian Pylant 08.18.11

Awesome job, and looong overdue (the old one was pretty horrible...) This is everything a good logo should be: clean, simple, bold, appropriate to the brand, easily reproducible on a wide variety of media. Now to update the BJCP logo... :o)

Ralph B. Craig Jr 08.31.11

When are the pint glasses coming out with the new logo

Janis Gross 09.14.11

The pint glasses with the new logo have been ordered and will be available soon! Click "SHOP" in the header of our web site and follow the link to the Beer Enthusiast Store to check for availability of AHA merchandise with the new logo. Cheers!

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