Julia Herz


Executive Director, American Homebrewers Association

Julia Herz is executive director of the American Homebrewers Association® (AHA)—the nation’s largest hobbyist not for profit organization for homebrewers and fermented beverages.

Julia is a Certified Association Executive (CAE), BJCP Certified beer judge, Advanced Cicerone®, medal-winning homebrewer, and experienced zymurgist having made beer, mead, and fermented foods since 1994. Julia is the co-author of Beer Pairing: The Essential Guide from the Pairing Pros (Voyager Press, 2015), the CraftBeer.com Beer & Food Guide and Co-host of Sense of Beer Style Show.

Prior to joining the AHA, Julia was the craft beer program director and publisher of CraftBeer.com for the Brewers Association, where she led the development of the Brewers Association’s Independent Craft Brewer Seal.

Julia has been a guest on national media outlets including National Public Radio, Sirius/XM, CBNC Squawk Box and Closing Bell, Fox News, Good Morning America, the Food Network, and American Public Media’s Splendid Table.

Julia has been at the helm of the 43-year-old membership organization since December 2021 and is available for interview or speaking opportunities to help your audiences discover the joy and ease of the hobby of homebrewing.




“The best! Inspiring! Dynamic!’ I’m sure you’ve heard it all before. Those comments came from summit attendees via our post-summit survey. The hoteliers and our team loved your talk, and the ideas you presented continued to resonate during the next two days of the summit.” – Jeffrey Lowe (CEO, Stash Hotel Rewards)

“There are not enough superlatives in my lexicon to adequately express what a spectacular job she did. She knocked it out of the park like a slugger in the steroid era. The second she finished, our CEO was shouting in my ear over the applause that I had picked the perfect speaker and what an excellent job she had done.” – Tom Dargen (Director of Brewing Operations, CraftWorks)

THANK YOU! Honestly, Julia, and I am not blowing smoke, you did an amazing job and I think that was one of our best meetings ever!” – Mark Boelman (WeizGuys Homebrew Club)

Was this article helpful?