[Jimmy K]

In other news...
 

My shriveled grinch heart for big beer just grew two sizes. 
Also, Bud needs to ensure their own images don't get leaked!
http://www.budweiser.com/our-brand/our-process.html

Flying samples to St Louis every day seems ... fussy.

[homebrewgamecock]

I will admit I yelled at the commercial when it came on.  I just yelled bulls*** over and over until my wife said shut up!  Personally, I will not drink Bud or other macro beers.  Don't care for the taste and I save my beer calories for something I actually enjoy.  I also don't agree with their tactics - marketing, squashing the small guys, etc.  I am not bothered nor do I care if other people drink AB, etc.  It's their money, so spend it where you want.  I choose to homebrew and buy craft beer. 

Do I think Bud is crap?  No.  It's a well made lager, but with no real flavor IMO.  I would rather have a water than a BudMillerCoors beer. 

AB is going nowhere, but the decline in sales has to be concerning to them. More and more younger people are trying craft beer early on.  There is a movement across the country to buy things like beer, food and other goods locally.  Younger people are part of this movement which is definitely hurting the sales of Bud.

[BrewingRover]

http://www.chicagotribune.com/lifestyles/food/ct-elysian-brewing-takeover-20150202-story.html#page=1

There's a pay wall, can we get the Cliff Notes?

It's Dick Cantwell complaining about the ad and then an interview about the Elysian buyout. You can get around the paywall if you Google the article title -- links from Google go straight through
"Craft brewery co-founder not happy with Super Bowl ad snark"

[yso191]

OK one more: https://www.youtube.com/watch?v=ZEKqLxtjwDQ&feature=youtu.be

[Frankenbrew]

Awesome!

[Stevie]

OK one more: https://www.youtube.com/watch?v=ZEKqLxtjwDQ&feature=youtu.be

Foam in the mustache at 1:23 is me on a daily occurrence.

[homebrewgamecock]

That's a good one.  Wonder if AB realizes that ad probably hurt them more than it helped.  My guess is, they probably don't care.

Very cool that craft beer is striking back. 

[flbrewer]

When you consider the massive volume difference is business that they do vs the entire craft industry I think the ad helped them w their target demo.

[S. cerevisiae]

I can relate to the ad in many ways.  Beer isn't supposed to be a lifestyle.  It's supposed to be something that enhances one's lifestyle.  I believe that Fritz Maytag hit the nail squarely on the head when he stated that what makes beer special is that it has always been a common man's drink.

[S. cerevisiae]

That's a good one.  Wonder if AB realizes that ad probably hurt them more than it helped.  My guess is, they probably don't care.

There's no such thing as bad publicity.

[narvin]

http://www.chicagotribune.com/lifestyles/food/ct-elysian-brewing-takeover-20150202-story.html#page=1

There's a pay wall, can we get the Cliff Notes?

It's Dick Cantwell complaining about the ad and then an interview about the Elysian buyout. You can get around the paywall if you Google the article title -- links from Google go straight through
"Craft brewery co-founder not happy with Super Bowl ad snark"

And, the other thing that I didn't realize is that he wasn't for the sale but his two partners were.

[Stevie]

Just read the quote below in an article regarding all this hoopla. I find it hard to believe honestly. Maybe they don't count Bud Lite?


"Also, an Anheuser-Busch InBev research poll identified that 44 percent of 21- to 27-year-olds have never tried Budweiser."

[pinnah]

I will admit that the music alone gets me going.. ya buddy......although I may have been stomping my foot and  banging my head more watching the Ninkasi version

[Lazy Ant Brewing]

Of course, the great thing about the craft beer revolution is it gave us choices of what to drink and in some cases choices we didn't even know existed.

I grew up in a small Midwestern town and for decades the only beer that I knew existed was variations of pilsner, and I didn't drink much beer for 40 years because I didn't really like pilsner.

I started drinking beer again and became a home brewer only after a friend gave me a good bottle of home-brewed porter.

Budweiser, you can keep your yellow pilsner; I prefer a good black-as-midnight coffee stout with extra heavy roasted barley for a good non-hop bitterness.

But cheers no matter what you're drinking.

[HoosierBrew]

I know it's been talked to death, but the more I watch the 'pumpkin peach' commercial, the more annoying it gets.  ABI is on a mission to buy up craft breweries at a healthy clip (more power to them) but then makes a commercial with the message that their 'hard to make' manly beer beats those prissy pumpkin peach beers any day. I get what they're trying to do and who they want to reach. Doesn't make it any less freaking annoying.