Same here, I just add yeast, no problems in the maybe dozen or so batches I have made. I have had better luck than Dennh with just using wild yeast, probably about six for six turning out good.
As for process it really is as simple as pouring into a fermenter and adding yeast and an airlock.
Beer is relatively hard to make so people who start making beer first seem to be incredulous about how easy cider is.
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