I add it to my mash water. My standard salt additions are 1.5g of kosher salt and either 2g or 4g of Gypsum (depending on the style) added to my well water. This nets me about 40-50ppm of sodium in my brewing water. It's not enough to taste directly, and this could just be confirmation bias, but I do feel that it makes a difference (especially in malty styles). Taste receptors on the tongue are sodium-gated, and the presence of sodium in the right amounts helps amplify flavors without tasting salty. It's like forgetting the salt in a bread recipe - the end result just tastes a little flat or bland.
I've heard 50ppm is the taste threshold, which is why I use that as my target, but that may vary from person to person and I bet you can safely go a bit higher.