It doesn't have alcohol, its beef flavored, its not carbonated, and it very likely isn't hopped. Seems more like bottled boullion than beer. The name and the bottle are probably just marketing. Unless its fermented and then the alcohol mostly extracted, like NA beer, but I kind of doubt that.
Would be a good gag gift for a brewer with dogs, but I imagine the price they get for putting beef broth in beer bottles is extravagant!