[tonyp]

Please tell me this is a joke...

http://ontapbeer.com

From Their website:

OnTap Beer is a revolutionary new way to enjoy beer. Add our liquid beer enhancer to any domestic beer and enjoy a craft brew taste at a fraction of the cost. One OnTap Beer bottle will convert up to 18 domestic 12oz beers into a great tasting brew. Just squeeze a few drops of one of OnTap Beer's great flavors in to a glass of beer you will have in your hands a unique and great tasting beer. Make each beer you drink the same or make each one different. Its up to you how each beer in the case tastes. Which is why we say it is time you get to enjoy Your Beer, Your Way!

[klickitat jim]

Dang! I hope they come out with a Belgian Quad version, bet it would be great in a Mickey's big mouth!

What will they think of next?

[nateo]

The funny thing is, a 6er of Boulevard is cheaper, for me, than a 6er of Budweiser in bottles. Schlafly, too, can be bought for <$1/bottle, and the macro brands cost around $7-8 per 6er. The cases of cans dip a bit under $1/beer, but "craft" beer isn't all that much more expensive anymore.

[tonyp]

Yeah, I'm lucky to have a liquor store near me that sells 12-packs of SNPA for $13.99 (its usually $16.99 in my area). I'll pickup a 12 of SNPA then 1 or 2 sixes of something I've never tried before which usually runs $8.99-10.99.

[passlaku]

I met the guy who was developing this product at NHC in San Francisco (he was on the Iron Liver tour with us).  Seems like a crazy idea.  I think he was initially talking about it as a way of making diet craft beer since you can turn Bud Light into SNPA or Celebration.  If it taste alright I can see this product doing really well oversees like at a PX on a military base or in countries where craft brew does not have a lot of space in the supermarket.  But there really is no need for a product like this if you can get $6 six packs of BLVD or Schafly!

[wactuary]

My first thought was why bother. Certainly at home we can just buy craft.  But at the gazillion corporate functions I attend with only BMC and Amstel available, maybe a few drops of this could be handy...

[klickitat jim]

I wonder if the cost of big training conventions that some organizations hold could be reduced by this product? A 40 of Steel Reserve with a few drops in it has to be cheaper than bombers of chimay

[erockrph]

OK... I'm taking one for the team. Just ordered the "Pale Ale" one ($7.56 = 4.99 + 2.57 for first class mail shipping). I'll report back once I get to taste test.

[narvin]

Sounds disgusting.  Might as well just drop one of these in your beer...

[HoosierBrew]

    Think I strained a muscle from laughing.

[klickitat jim]

Good one

[erockrph]

Sounds disgusting.  Might as well just drop one of these in your beer...

That is great! A few of us like to prank each other by changing the backgrounds on someone's PC when they step away from their desk. I will definitely be using this one.

[cornershot]

I like the idea- for those times when good beer ain't available. Besides, what homebrewer hasn't tried adding hops or crystal malt to a Coors light?
...I wonder if I could make my own....

[erockrph]

I like the idea- for those times when good beer ain't available. Besides, what homebrewer hasn't tried adding hops or crystal malt to a Coors light?
...I wonder if I could make my own....

It says it doesn't add calories, so it can't be malt syrup. I don't see an ingredient list anywhere, but my money is on caramel color and (hopefully) some hop oil/extract.

[denny]

I like the idea- for those times when good beer ain't available. Besides, what homebrewer hasn't tried adding hops or crystal malt to a Coors light?
...I wonder if I could make my own....

*raises hand*

I have never tried adding hops or crystal malt to Coors light or any other macro beer.  And what makes you think that using the extract could produce a "good beer""?