Sounds like a big win and a great opportunity for the ProAm. You even have to look for culinary (tart, sour, pie, what ever you want to call them) here, and there are a lot grown a few hours north.As I understand it, Sam Adams buys up all the Michigan-grown tart cherries for their cherry wheat.
You can find them fresh in the short time they are on. Montmorency are the most common, Balaton are less common so One needs to keep an eye out for those. The wife can find dried culinary cherries sometimes, great in salads.
I'm a sure BBC buys a bunch, but there are uses for pies, other foods, and concentrates. There is a business in Traverse City called Cherry Republic that uses them in a bunch of foods. Grand Traverse Pie Company would also be a big user for their cherry pies.