[Stevie]

http://www.coloradoan.com/story/life/2014/10/17/chocolatey-cereal-goes-missing-found-drowned-beer/17450629/

And it's part of a series?!?!?

[pete b]

I don't care what people do in the privacy of their own home but selling this in public is a bit much. Those cereals are gross enough on their own. The high glucose corn syrup must cause quite a secondary fermentation.

[HoosierBrew]

Wow, crapalicious. Craft beer might be 'jumping the shark' at this point. Reminds me of some of the guys wanting advice on imperial chocolate vanilla pumpkin spice raspberry latte pale stouts, and such.  Mmmmm.


EDIT  -  I actually think the Iron Brewer comp thing could be pretty fun, because you're trying to make something drinkable out of crazy ingredients and know-how.  Just don't see releasing it at the brewery level, though. Whatever.

[denny]

I once ran an Iron Brewer comp where the secret ingredients were Count Chocula, Froot Loops, Lucky Charms, and Honey Nut Cheerios.  Some of those people still won't speak ti me....

[a10t2]

The Coloradoan performed a quick search at another Fort Collins grocer, North College Avenue's King Soopers, and a store representative confirmed "plenty" of boxes of all three monster cereals.

They aren't "monsters", they're the Groovy Goolies. Monsters are scary.

[wardens355]

What ever happened to just substituting beer for milk in your cereal?  Nothing like a fresh bowl of Beerios in the morning...  Next we will see a Chipotle Burrito Bowl Ale, with guac of course.

[dbeechum]

Next we will see a Chipotle Burrito Bowl Ale, with guac of course.

What's wrong with Guacamole Beer?

[ynotbrusum]

Is it in the book, Drew?

[a10t2]

Were you involved with that commercial guac beer, Drew? If memory serves they were out Californy way.