Mmm, this is disappointing because I like my British styles and considered this yeast. I was on Ritebrew the other day and saw it but it was out of stock. I have tried a bunch of liquid UK yeasts... 1968, 1098, 1099, 1028, 1318, 1469, 1728. The words London ESB says 1968 to me because that's what Wyeast calls it and it's a delicious strain with lots of bready and minerally properties. Next time I have a craving for an ESB I will probably order 1968 and forget the Lallemand version especially if it's boring.