In my brewery, the ‘guardrails’ come in with mill setting, recirculating flow control, pH control, water build, mash thickness and temp, boil length, kettle finings, pitch rate, fermentation temp, cold crash/lager/condition/mature, etc...
The creativity comes in thru base recipes from country of origin malts if possible and swap in/out yeast, hops, and adjuncts to shoot for different flavor profiles.
That being said, I generally like beer flavored beer. I admit my creativity doesn’t go as far as other brewers. For example, I’m not really into the chili peppers, glitter, birthday cake, guacamole, mushroom, etc. beers. ...but I must admit a chocolate stout is pretty good for a pint or two but I don’t want a 5 gal batch of it.
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