It's only as easy as it is thanks to the heritage of the wine industry. Plus I'm not looking to export yet. Once that happens, hoo boy. I'd say it's easy to be a small fry here. You wanna have explosive growth like Stone or DFH or whatnot, you really need some cash and your permits and whatnot. Still gonna cost me a couple pinky fingers to get everything going. Hey Tony, ready to start on that labeling project yet? :-)