That was high on emotion and low on facts, from what I can see.
Some brands like Bud are down. Bud Light has probably captured most of that loss. The large brewers were down what this year, 2%. My number may be wrong, but craft did NOT get all of that lost volume as conquest sales. Doesn't pass the sniff test to me.
This part is very inacurrate. Ladies! Come on.
"When AB started, there were over 100 small breweries making virtually the same beer as Bud, the mild, aggressively-inoffensive, watery Pilsner, a style that originated in Czechoslavakia as a ladies’ beer; a wimpy alternative for the delicate palates of proper Czech ladies who couldn’t stand the big German Alts and Lagers or the muscular Belgian ales."
Edit - was to say craft did not get all the lost volume.