Moving Fast and Breaking Taste Buds: Creative Recipe Design

May 22, 2023

Recipe design is the most creative aspect of homebrewing. Since homebrewing is inherently a small batch operation the opportunities are endless to test ingredients and processes that you wouldn’t dream of in a commercial setting. Experimentation is what keeps homebrewing fun and Sarah Flora, award winning homebrewer and YouTuber will open your eyes to the possibilities of beer. In this webinar, Sarah covers leaving behind the notion of making good beer and instead focusing on making weird beer. In this Zymurgy Live webinar, moderated by Amy Martin of the American Homebrewers Association Governing Committee and Stormcloud Brewing, we focus on seasonality, ingredients that don’t seem like they should be put in beer, and brewing techniques that you may have not considered.

Event Details

  • Date: May 22, 2023
  • Time: 3:00 PM MT - 4:00 PM MT

This is a member exclusive event. To watch this recording please Log in or Join.

About the Speakers

Sarah Flora

Sarah Flora

Sarah Flora is a Los Angeles-based homebrewer who wants to be the next Martha Stewart (pre-2004) of brewing. A few years ago, Sarah purchased a homebrew kit as a gift for her husband, but little did she know it would become her new hobby and the start of her next career. Running operations for an art gallery by day, on her days off she's brewing and documenting every stage while reviewing her brews in the process. Since, she's won numerous awards for her beers, grown an engaged following on Instagram and YouTube, and received press coverage nationwide. As she continues to share her passion for homebrewing, Sarah is also planning to open up her own brewery in Washington state.

From her experiences in homebrewing, she's been featured on Good Beer Hunting, including in their 2021 Signifiers list, Thrillist, VinePair, October Magazine, Fuse TV, Voyage LA, Porch Drinking, the Cold Brue Podcast, Behind the Beer podcast, Quad City Beer Podcast, Homebrewing DIY, The Brajcast, and lots more. In March 2021, she launched the Brewing After Hours Podcast through the Bleav Podcast Network, offering a different look at the history and stories behind beer, even dating back to ancient times where she digs into the archeology of beer and explores topics on yeast found in the weirdest places.

In August 2022, Sarah launched her first commercial brew in collaboration with Pilot Project Brewing in Chicago and plans to produce more brews commercially in 2023. Besides art and brewing, she loves being outdoors, especially biking and hiking. She enjoys true crime podcasts, cooking, baking bread, and tending to her house plants.

Amy Martin

Amy Martin, American Homebrewers Association Governing Committee Vice Chair


Amy Martin is the Vice Chair of the American Homebrewers Association Governing Committee, and has been homebrewing for over 10 years. Her favorite style of beer to brew is saison. She is also the Marketing Manager and Membership Coordinator at Stormcloud Brewing Company in Frankfort, Michigan. Additionally, she is the Co-Chair of the Brewers Association Diversity, Equity, and Inclusion (DEI) Committee, and is a published freelance beer writer. Her passion for craft beer started when she interned for a small brewery doing graphic design for tap handles, but it really took off when she became a flagship server at Perrin Brewing Company in 2012. She has worked in some vein of the beer industry ever since, and loves talking beer education and history. When she's not nerding out about beer, she enjoys watching oodles of movies, cooking yummy vegetarian food, and spending as much time outside as possible.