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Poll

Pick one

1) Goblet
12 (30%)
2) Flying Y
2 (5%)
3) Bird on Type
5 (12.5%)
4) Alice in Wonderland
1 (2.5%)
5) Flying Y 2
20 (50%)

Total Members Voted: 39

Voting closed: May 05, 2010, 07:45:50 am

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Author Topic: Logo Critique - UPDATE Pg 3  (Read 13449 times)

Offline majorvices

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Logo Critique - UPDATE Pg 3
« on: May 03, 2010, 08:54:59 am »
OK guys, Critique away. What do you like, what do you dislike. Some are ideas of other members of the team. I know which one I like as a brand but I need others thoughts as well. Please vote in the poll provided. Please make whatever comments (supportive or derogatory) you wish.

1.


2.


3.


4.


5.
« Last Edit: May 05, 2010, 07:40:49 am by majorvices »
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Offline richardt

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Re: Logo Critique
« Reply #1 on: May 03, 2010, 09:06:04 am »
I feel your pain, I just got done with a 2-month long logo deliberation. :-\
 
According to marketeers, logos should be an easily recognizable extension of your "brand."
For example, Red Triangle Logo = Bass Ale (first patented logo in the UK).
For those reasons, I like 1 and 5 best. 
2 - 4 are "too busy."  They're "artwork", not logos.  No disrespect to the artist, though.
It should be something you can see on a sign from 300 feet away and instantly recognize as "YellowHammer!"

The first thing that I think of when you say "yellow hammer" is a big golden THOR hammer!

I think that'd be smashing! ;)
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Offline majorvices

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Re: Logo Critique
« Reply #2 on: May 03, 2010, 09:07:42 am »
Yeah, I've been a graphic designer for 20+ years. Most of those designs are mine (all of them went through me graphically). Hammer is not the way we are going at all. Yellowhammer is the Alabama State bird (it is also in the Alabama fight song).
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Offline glitterbug

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Re: Logo Critique
« Reply #3 on: May 03, 2010, 09:17:01 am »
Definitely number 1. I think it is the most unique and it really stands out from the rest. It reminds me of Hunter S Thompson for some reason (a good thing). It would make a cool tattoo.

I think the others are more traditional (boring).

The typography on 3 is horrible. Why is the O so big?

I think 5 is a nice compromise between 1 and the rest.

I am not a big fan of the bird. Do you have a bird lover in your design group? It should be called yellow bird not yellow hammer. I know this is a bit obvious but have you tried incorporating a yellow hammer into the logo?  ;D
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Offline majorvices

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Re: Logo Critique
« Reply #4 on: May 03, 2010, 09:20:06 am »
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.
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Offline glitterbug

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Re: Logo Critique
« Reply #5 on: May 03, 2010, 09:30:24 am »
Quote from: majorvices on May 03, 2010, 09:20:06 am
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.

Thanks, the words and symbols are confusing for those of us not familiar with Alabama :)

I still think number 1 is the best. You can capture the local market with the name and you still have a logo to go after markets outside of the state (if that is your goal).
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Offline denny

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Re: Logo Critique
« Reply #6 on: May 03, 2010, 09:35:35 am »
Quote from: majorvices on May 03, 2010, 09:20:06 am
Again - no hammer. Yellowhammer is the Alabama state bird and that is our marketing strategy. Everyone who knows anything about Alabama (Alabama football for instance) knows what Yellowhammer is.

Which is great, since for a while anyway, AL will be your market focus.  But as an FYI, I'm a bird freak and I've never heard of a yellowhammer.  For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you're talking about!  :)
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Offline majorvices

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Re: Logo Critique
« Reply #7 on: May 03, 2010, 09:53:57 am »
Quote from: denny on May 03, 2010, 09:35:35 am

Which is great, since for a while anyway, AL will be your market focus.

Actually, Huntsville is going to be our focus at first and I can count the number of pubs that will carry our beer on one hand. lol.

BTW the bird is in the top design. Sideways eye, beak pointing down. This was done by a college kid (well, the goblet was. I spiced it up some and put the type on it.)
« Last Edit: May 03, 2010, 09:56:51 am by majorvices »
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Offline nicneufeld

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Re: Logo Critique
« Reply #8 on: May 03, 2010, 09:56:47 am »
I kept looking for Mjollnir myself!

Knowing its the state bird makes more sense, and that can work in a regional/local sense I'm sure.

5 may be my favorite.  Sort of reminds me of the Northern Brewer art style, a little bit.  2 is runner up.
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Offline babalu87

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Re: Logo Critique
« Reply #9 on: May 03, 2010, 10:03:36 am »
#3 is really nice

Very classy

The OMGITSYELLOW ones hurt my eyes
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Offline majorvices

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Re: Logo Critique
« Reply #10 on: May 03, 2010, 10:06:18 am »
Quote from: babalu87 on May 03, 2010, 10:03:36 am
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)
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Offline babalu87

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Re: Logo Critique
« Reply #11 on: May 03, 2010, 10:19:11 am »
Quote from: majorvices on May 03, 2010, 10:06:18 am
Quote from: babalu87 on May 03, 2010, 10:03:36 am
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)

Its all about the be...............................labeling  ;D

Subconsciously I bet I'd steer clear of it.
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Offline Hokerer

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Re: Logo Critique
« Reply #12 on: May 03, 2010, 10:23:50 am »
Quote from: babalu87 on May 03, 2010, 10:19:11 am
Quote from: majorvices on May 03, 2010, 10:06:18 am
Quote from: babalu87 on May 03, 2010, 10:03:36 am
The OMGITSYELLOW ones hurt my eyes

exactly - and you would notice it on top of a tap handle across the room of a crowded bar. See?  ;)

Its all about the be...............................labeling  ;D

Subconsciously I bet I'd steer clear of it.

Probably same here.  So far, looks like you and I are probably the only ones who voted for #3
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Offline majorvices

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Re: Logo Critique
« Reply #13 on: May 03, 2010, 10:26:08 am »
Can't please everybody, that's for sure. In the graphic world there is no sense in trying. The point is to get a majority. You guys miss out I guess.  ;)
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Offline glitterbug

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Re: Logo Critique
« Reply #14 on: May 03, 2010, 10:29:32 am »
Quote from: babalu87 on May 03, 2010, 10:19:11 am
Its all about the be...............................labeling  ;D

The label sells the first pint. The beer sells the rest :)

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