Maybe they can buy their own show called MegaBrewers! Mediocrity at its best!
I would totally watch MegaBrewers. Big breweries are the ones that can hire the best scientists and engineers. Charlie Bamforth worked for Bass for years.
I agree. The bigs are capable of making phenomenal beers (and in fact they are starting to release some very good ones).
But their main focus is still, of course, on making the beer that most beer drinkers actually want to drink.
And the same folks who complained for years that there was no "good beer" coming out of the big breweries are now complaining that by introducing specialty beers, the bigs are horning in on the domain of the crafties.
It's really kind of hilarious when you think about it.
It is "Zymo-Theatre of the Absurd" at it's very best.
Although the industry has advanced in the years since Michael Jackson's "BEER HUNTER" was produced, I'd like to see them air that
series again. It was a well made, informative, and dignified effort to elevate beer and show that it's more than just the fizzy yellow stuff that most folks see it as.
"BEER HUNTER" put it across without being snobby or resorting to gimmickry. Some of the players (and rules) have probably changed in the intervening years, but the message put forth in the series still holds up quite well, I think.